Category Archives: Marketing Research

Contractor Marketing Tips: Setting Yourself Up For Realistic PPC Exptecations

March 9, 2010 – 7:10 pm

Outsourcing your pay-per-click management (ppc management) might sound like a great idea, and in many cases – it is. Contractors, here are a few tips to better assist you with aligning your outsourced pay-per-click management expectations. Fact: Over 70% of small business owners who outsource  the pay per click management (Google AdWords, Yahoo Search Marketing, [...]

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Best & Worst Marketing Strategies for Contractors

January 29, 2010 – 12:58 pm

More so than ever, there are more and more marketing channels coming available that specifically target home improvement contractors. Here is a quick breakdown of the best and worst marketing strategies for home improvement contractors. Worst Marketing Strategies Contractor Referral Services (non-exclusive) Home owners are getting smart as well as educating themselves on how ‘referral [...]

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