Many business owners, especially in the Home Improvement and Insurance industries find themselves buying leads that cost more, do less and are distributed to at least 3 of your competitors, this tactic is burning out small business owners and rightfully so.
It’s ok to be picky, most business owners don’t want to share leads with other businesses especially their closest competitors this is why I have compiled a few solutions for you as a small business owner to ditch high pay per lead cost and generate engaging leads with a pop.
Option 1: Major search engines like Google, Yahoo & Bing extend the technology and abilities for you to drive your own leads to your own website just like larger lead generators like ServiceMagic.com and LendingTree.com do. The only downside to this tactic is its time consuming as well as the various tactics involved that allow you to get the best bang for your buck which leads me into option 2.
Option 2: When managing your own Pay-per-click campaign gets tough farm the work out to companies like Yodle and ReachLocal who specialize in not only the best ways to generate the best return on investment for your PPC budget they can also track ROI and automate suggestions and changes to target the best performing keywords for your budget.
Option 3: Sean Hakes, Inc an innovative Denver SEO firm with offices in both Denver and Phoenix offer an affordable solution to small businesses with a limited advertising budget. The Colorado Internet Marketing and Web Design agency will design and develop a semi-custom website that is geared for high conversions. They will inject award winning search engine optimization tactics along with the option to purchase high powered search engine marketing or ppc-management and deliver exhilarating results for a minimal monthly fee.